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Research papers

The media monitor in Italy

This paper reviews the potential of the EMM portable meter, which has been tested in an extensive nation-wide survey for a complex cross-media study.This study provides an example of how it is possible to effectively change the perspective in media...

Catalogue: WM3 2007
Author: Giorgio Licastro
Company: GfK
June 3, 2007
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Citation

Licastro, G. (2007a, June 03). The media monitor in Italy. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-media-monitor-in-italy


Research papers

Put the radiometer on!

This paper describes the findings of a field test in Belgium whereby radio was measured in a unique nation-wide sample using both the standard 7-day diary system and the GfK Eurisko radiometer with the same individuals. Attention is given to critical...

Catalogue: WM3 2007
Authors: Philippe Degueldre, Dominique Vancraeynest
Company: GfK
June 3, 2007
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Citation

Degueldre and Vancraeynest (2007a, June 03). Put the radiometer on!. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/put-the-radiometer-on-


Research papers

Latin American profile, demographics and socio economic strata

Aiming to enhance the knowledge of the region with enormous potential for development and surprising diversity, the presenters have prepared an overview on the demographic profile of Latin America. A set of basic indicators has been selected (based...

Catalogue: Latin America 2006
Authors: Manuel Barberena, Norah Schmeichel, Bárbara Corrales
Companies: GfK, Pearson S.A. de C.V.
October 20, 2006
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Citation

Barberena, Schmeichel and Corrales (2006a, October 20). Latin American profile, demographics and socio economic strata. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/latin-american-profile-demographics-and-socio-economic-strata


Research papers

Web 2.0 and panels

Web 2.0 refers to the new generation of tools and services on the web which allow private individuals to publish and collaborate in ways previously available only to corporations with serious budgets, or to dedicated enthusiasts and semi-professional...

Catalogue: Panel Research 2006
Author: Mike Cooke
Company: GfK
October 8, 2006
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Citation

Cooke, M. (2006a, October 08). Web 2.0 and panels. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/web-2-0-and-panels


Research papers

How to turn Latin American trends into market opportunities

Based on GfK Roper Reports' Worldwide (RRW), a survey conducted annually since 1997 in at least 25 countries including major Latin American countries, the paper identifies consumer lifestyle trends and reveal their consequences in terms of market...

Catalogue: Latin America 2006
Author: Jean Christophe Salles
Company: GfK
October 8, 2006
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Citation

Salles, J. (2006a, October 08). How to turn Latin American trends into market opportunities. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/how-to-turn-latin-american-trends-into-market-opportunities


Research papers

Ethnographic research and great storytelling

Due to the concentration process and increasing competition in saturated markets, automotive manufacturers are faced with the continuous challenge of developing innovative, consumer-compatible products. To better anticipate different consumer needs...

Catalogue: Qualitative 2006
Authors: Bettina Staudenmaier, Ulrich van Hormann, Laurent Favard
Company: GfK
October 8, 2006
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Citation

Staudenmaier, van Hormann and Favard (2006a, October 08). Ethnographic research and great storytelling. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/ethnographic-research-and-great-storytelling


Research papers

Foods, diet and wellbeing

This paper outlines how consumer trends information can help manufacturers in developing and implementing strategy. it also details how this information needs to look beyond the issue directly at hand – that is, to look both at what else...

Catalogue: Congress 2006: Foresight
Authors: Roger Smith, Bill Parton
Company: GfK
June 15, 2006
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Citation

Smith and Parton (2006a, June 15). Foods, diet and wellbeing . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/foods-diet-and-wellbeing-


Research papers

Finger on the pulse

This paper presents results of the first year of The Pulse, the BBC Response Panel, which delivers a measure of appreciation for the BBC's TV, Radio and Online content.Methods used to collect the measures for each medium are reviewed and business...

Catalogue: Worldwide Multi Media Measurement 2006
Authors: Nick North, Sam Smith
Companies: GfK, British Broadcasting Corporation (BBC)
June 4, 2006
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Citation

North and Smith (2006a, June 04). Finger on the pulse. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/finger-on-the-pulse


Research papers

Brain science

Why do people preferring the taste of Pepsi faithfully buy Coke? Researchers hope to unravel media mysteries with neuromarketing? a new spin on market research, which shuns customer surveys and focus groups in favour of technologies such as...

Catalogue: Worldwide Multi Media Measurement 2006
Author: Keren Priyadarshini
Company: GfK
June 4, 2006
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Citation

Priyadarshini, K. (2006a, June 04). Brain science. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/brain-science